Last Friday, a new Trader Joe’s opened up in downtown Austin. Insert party emoji here.
It’s a block or two away from Whole Foods headquarters (conveeeeenient!), adding to the list of places that I frequent on that block.
On Trader Joe’s opening day, I obviously had to stop in and check it out.
It’s a bit bigger than the existing TJ’s, and has some cute Texas-y touches.
An employee told me that corporate didn’t do much advertising for the Grand Opening, but I’m pretty confident that it will take care of itself. Although Whole Foods is based here, Austin
And of course, this was my favorite part:
Matthew McConaughey lives here in town, and so you’ll see him represented pretty often on graffiti and stuff. His Dazed and Confused quotes are the most iconic here, since the movie was set & largely filmed here.
You can tell I geek out over this.
While I’m already a frequent visitor of the Trader Joe’s closer to my apartment, I can already tell I’m going to be a downtown TJ’s regular.
Austin’s 6th and Lamar area is a dangerous block, for sure. Goodbye, paycheck .. but hellooo, all-the-goodies. 😉
- TJ’s, Whole Foods, or both? I’m an equal opportunity grocery shopper, myself.